5 Ways Digital Marketing Will Change in the Coming Years


1) Growth of Voice Search

By 2020, 50% of all searches will be voice searches (Source: WordStream)

And it’s going to get bigger: Voice commerce sales are predicted to reach 40 billion dollars by the end of 2022 in the US alone (Source: invesp)

2) Video deployment

Video has become a major trend and type of content people prefer to consume. In fact, it is what makes YouTube the second largest search engine in the world.

Video content is projected to account for 81 percent of all global internet traffic in 2021. (Source: Cisco)

3) Marketing and Sales moving closer together

29.5% of marketers see closer collaboration between marketing and sales as a main benefit of marketing automation

(Source: Liana’s survey)

4) Digital Marketing continues to dominate budgets

“Worldwide digital ad spend is predicted to reach over $375 billion by 2021.”  (Source: eMarketer)

CMO predicts that by the year 2022, around 87% of marketing budgets will shift to total digital



5) Personalization becomes the norm

Personalization is becoming vital in digital marketing.

72% of consumers say they only engage with marketing messages that are personalized and tailored to their interests (Source: SmarterHQ)

90% of the brands will practice at least one form of marketing personalization by 2020 (Source: Gartner)



Elena G Sabater
Elena G Sabater