Digital marketing has changed the way a business can get noticed by consumers. More and more people are now online, whether with their computers, phones, or something else. With so many people going digital, businesses need to make sure they are online too.
The change to digital has created a need for professionals who have digital marketing skills. Below, we will look at three reasons businesses need digital marketing and at how your digital marketing certification helps you meet these needs.
1. Your Digital Marketing Skills Can Help Attract Customers
51 per cent of UK consumers prefer to shop online rather than in a store. Also, 55 per cent of UK consumers said they went shopping more online in 2018 than they did in 2017. In order to do well, a business needs to be where its customers are. If a business does not have a digital marketing plan, then it might not get noticed by the many people who are shopping online.
That’s why a business has to understand digital marketing to do well. During your training in digital marketing, you’ll learn about digital marketing ideas like how customers think, the differences between digital and traditional marketing, and more. With this education, you can show a business how a digital marketing strategy can help them get noticed by people who shop online.
2. Customers Expect Engagement to Be Offered Online and Through Social Media
Customers expect businesses to notice and talk to them. To do that, a business needs to be active on social media. Approximately 67 per cent of the entire UK uses social media. With social media, a business can talk to its customers and build its brand. It can also use social media to give better customer service. It can answer customers and share things that are said about the company.
While earning your digital marketing certificate, you’ll learn many of the social media tips that a business needs. For example, you will learn about different kinds of social media, how to talk to customers through social media, and how to advertise on social media. You will also learn about brand management, online reviews, and how to answer online complaints.
3. Digital Marketing Helps Businesses Target Customers
Marketing on television, radio, or in the newspaper can reach a lot of people. The problem is that many of the people they reach may not be interested in what the business offers. Digital marketing is able to choose who it speaks to. For example, a business can use digital marketing to choose customers based on their previous shopping choices, their location, and even when they are probably going to be online.
Many of the digital marketing skills you’ll learn during your training can be used for marketing. For example, you’ll learn about email marketing, which helps businesses understand how customers think. With email marketing, businesses can see how many customers are opening promotional emails, what time of day they are reading them, and they can even send emails to customers living in specific postal codes.
Do you want to become a certified digital marketing associate?
Contact the UK College of English to learn about our programmes.